The ever-changing world of social media can be overwhelming, and workshop is meant
to create a foundation of platform basics to build your knowledge. We’ll provide a concise history of how social media began and delve specifically into the top-two high-performing social media platforms: Facebook and Instagram. We will discuss the types of content that are going to work best for each platform, and you will be provided with information on how to build your marketing strategy on both Facebook and Instagram, individually. While showcasing successful brands within these platforms, we will also provide real-world examples of effective social media marketing.
What You Will Learn
How to Get More Likes on Facebook
- Do NOT buy Facebook Likes.
- Fill your About with searchable info.
- Invite existing contacts to Like your page.
- Invite employees to Like your page.
- Incorporate Facebook into your offline communication channels.
- Be active.
- Promote your page through your website.
- Share your page through other social media channels.
Facebook Post Types
- Text posts
- Photo posts —see Social Media Image Sizes Guide (Updated 2022)
- Video posts
- Facebook Live
- Link posts
- Facebook Stories
How to Create a Facebook Marketing Strategy
- Identify your Facebook audience.
- Create a social media content calendar.
- Generate leads on Facebook.
Build Your Instagram Marketing Strategy
- Set your goals for Instagram.
- Determine your Instagram target audience.
- Conduct a competitive analysis.
- Configure an editorial calendar.
- Build a consistent brand on Instagram.
- Grow your Instagram follower base.
Growing Your Follower Base
- Choose a recognizable/searchable username.
- Populate your feed.
- Follow related industry accounts.
- Interact with others’ content.
- Collaborate with other accounts.
Types of Instagram Posts
- Images
- Behind-the-scenes
- Reposts
- Educational posts
- Influencer posts
- User-generated content (UGC)
ABOUT OUR WORKSHOPS
Our exclusive workshops are immersive one-hour live sessions, conducted by
our expert professionals, meticulously crafted to inform, teach and empower
you with the latest knowledge of digital marketing in the luxury design
industry. With an intimate setting of limited participants, these workshops
foster engaging discussions, allowing for personalized attention and tailored
insights to address your specific needs and struggles. After the workshop,
you can return to this page to access a comprehensive summary of
highlights and key takeaways, ensuring you can easily revisit and reinforce
the valuable information learned.